GenesisGood
→
Making Sustainable Waves
In Doing Social Good
GenesisGood
→
Making Sustainable Waves
In Doing Social Good
GenesisXD has always been a firm believer in making impact on social causes. As our capacity for doing social good grows, we create SocialSandBox®– a unique operation specializes in helping corporations develop social enterprises in alignment with their brand values.
We do this to ensure your social initiatives align perfectly with your brand values.
Our key areas of service:
• Creative assessment and strategic alignment
• Communications planning & marketing
• Evaluation and sustainability planning
Social Innovation
Empathy is
written on our walls
Exercising social responsibility is about
making impact on people’s lives –
where they fall through the cracks
Social Innovation
Empathy is
written on our walls
Exercising social responsibility is about
making impact on people’s lives –
where they fall through the cracks
Social Good Projects:
Project Get Reel®, Red Propeller Inc.
Red Propeller Inc. initiated by GenesisXD, employs individuals with barriers to employment to tackle unresolved environmental issues. This double-edged strategy helps our community members while we work toward reducing plastic waste in the landfills.
Red Propeller is a recipient of the Employer of the Year award by Ontario Job Opportunity Information Network 2016
"Until now, there's been no way to recycle VHS tapes in Ontario and they inevitably end up in landfills. But a new program called Project Get Reel is giving people an environmentally safe way to dispose of tapes while providing employment to people who may face barriers to securing a job."
- Kate Adach, CBC Toronto
KLINK Coffee
GenesisXD co-created KLINK Coffee to facilitate the reintegration of former prisoners into the community by providing job skills training and placement services, selling gourmet coffee to offices and homes. Our partner, St. Leonard’s is a charity that operates halfway houses for individuals coming out of prison. Through marketing communications, website design and social media, the brand communicates the positive transformation facilitated by this proactive social enterprise.
"KLINK’s design is modern, attractive, and conveys a visual strategy that supports the aims of the client. The imagery re-contextualizes the negative associations with prisoners and reclaims them as a symbol of empowerment. Overall, a very successful project.”
– 2014 Social Good Design Awards
Watch the story of KLINK Coffee produced by
the Correctional Service of Canada, 2014
About
Up your vision
to a new level
About
Up your vision
to a new level
Who are we?
After 20 years of experience with social good projects, GenesisXD is proud to introduce SocialSandBox®—an operation dedicated to social enterprise development.
SocialSandBox® services innovative fundraising, branding, communications and cause marketing—with the trusted GenesisXD name behind every step. SocialSandBox® is an advanced service that helps corporations exercise sustainable social responsibility.