Behind the meaningful experience
are our design thinkers

Philip Yan  RGD
Chief Experience Designer

GenesisXD founder Philip Yan is an award-winning design visionary who gets marketing, design and technology.

Philip’s strategic thinking and consultation has proven success in a number of turnkey initiatives. Examples are: redesigning and delivering the global catalogue of the world’s number 1 party plan company, PartyLite – in 13 languages to 16 countries, which resulted in additional 50% increase in demand; developing brand and marketing design for Schulich Executive Education Centre’s executive and international programs; internal brand campaign for a major bank, to name a few.

Being always forward-thinking, Philip’s deep industry knowledge spanning over 20 years of creative experience in brand marketing communications leads GenesisXD to advance forward – to creating experience-focused interactive mobile app, PrezApp® – an innovative service to help clients present themselves to the forefront of mobile marketing.

Philip is also active on many social cause initiatives assisting not-for-profit organizations to define their marketing messages. He led the GenesisXD team to create the KLINK™ Coffee brand, a social enterprise to help former offenders. The brand campaign even caught Correctional Service Canada’s attention and GenesisXD received an award from So(cial) Good Design Award. The current one, Red Propeller, is a pioneering project to ethically recycle the VHS tapes and child safety car seats.

Harry Cornelius  
Associate Brand Strategist

Harry Cornelius is one of the pioneers of enterprise branding in Canada.

Harry founded the brand practices at both Gottschalk+Ash International and at Ove Design and Communications Ltd., part of Publicis Canada.

Trained in philosophy, Harry asks thought provoking questions and puts business needs in perspective. He helps large and small organizations start new businesses, align their cultures with their brands, and use brand to rally customers, communities and investors.

Harry’s flair for writing copy and naming companies enables him to translate strategic imperatives into compelling brand experiences. For the award-winning social enterprise, KLINK™ Coffee, Harry created the brand name, the brand strategy, the marketing and communications messages and the website structure – the soul of the KLINK Coffee brand.

Harry has held senior marketing positions at US-based Fortune 500 and global players in the services industry. His diverse business experience equips him with strategic insight that has fueled scores of successful business cases.

Amitabh Singh
Associate Change Management Facilitator 

Amitabh serves as an Executive Pastor in Mississauga, Ontario. He is passionate about helping leaders select the right CRM tool in order to pursue excellence and change lives. 

Amitabh has authored “Jesus: The Ultimate Management Guru” and “Round Pizza In A Square Box” (WestBow Press – Thomas Nelson Publication, USA).

Formerly, the CEO of a hospital in Calcutta, India, he moved to the USA in 2004 to serve as Director of Financial Services for Mission of Mercy, an organization funding 250 projects in 19 of the poorest countries. He has also hosted over 300 television programs for Christian Broadcasting Network (CBN). 

Amitabh, along with his wife, Susan, and two daughters (Rachita and Rachna) run a Canadian Charity (Mukti Volunteer Village) which rescues children from the red light area and provides education, access to safe house and skill training in India. Coming from a non-Christian background, Amitabh is passionate about professionals using their skills in the marketplace for the good of mankind.

Amy Cheung
Project Manager

Amy Cheung ensures timely project deliverables in accordance with client’s needs and objectives.

Amy leaves no stone unturned for timely communication among all involved parties. Her background in social science research, administration as well as her experiences in organizing events and conferences are instrumental in her being able to manage multiple projects with tight timelines.

Her thorough approach ensures that all project deliverables will meet client’s satisfaction. From understanding project requirement to mapping out detailed critical path to material management, and all the way to project delivery… Amy is mindful of clients' interests. She works effectively with clients, internal and external team members. 

Amy’s organizational and communication skills are best exemplified in hectic schedules – navigating through multiple projects across Canada and the U.S.