Business is changing drastically because increasingly people are thinking and feeling with their cellphones. 

Don’t believe us? Harvard Business School recently conducted a study of 1,600 professionals, asking them about their smartphone use. Seventy per cent admitted to checking their smartphones within an hour of waking up. Nearly half would experience anxiety if they lost their phone. 

Two weeks ago in Cupertino, California, on that colossal screen watched by millions were the words “bigger than bigger”—Apple’s simple and already iconic slogan for the iPhone 6.

The pithy, concise catchphrase is significant. If you haven't yet heard, the two screen sizes for the new iPhone—4.7 and 5.5 inches—are larger than any previous iPhone display...

When it comes to success in marketing and business, innovation is key. It is how brands establish themselves as leaders in the corporate world. Seeking to overcome issues led us beyond creativity. The obstacles helped us form an innovative, dynamic solution.

Alongside the iPhone 6, iPhone 6 Plus and Apple Watch launch on the morning of September 9th, Apple also devoted significant time to unveiling ApplePay, a technology that replaces wallets and credit cards with phones. The main marketing tactic of Apple is to promote the convenience of the function: ApplePay makes payments with a single touch.